Haven’t heard of the Nike MAG shoe? Perhaps that’s because it’s only been worn by one person – the indelible Marty McFly (Michael J. Fox).
Yet today, this rarest of Nike Footwear will become a reality for a lucky few. 1,500 pairs of “the most famous shoe never made” are being auctioned off on Ebay thanks to a special partnership between Nike and the Michael J. Fox Foundation for Parkinson’s Research. “Together, we’re going to help erase Parkinson’s disease from the time-space continuum,” they write. 100% of proceeds benefit the Foundation. In addition, a matching gift will be made for all final bid amounts by Sergey Brin, the co-founder of Google, and his wife Anne Wojcicki, founder of 23andMe, a PatientsLikeMe partner.
Originally developed as a prop for Back to the Future Part II, the 2011 Nike MAG shoes have been entirely rebuilt and perfected by top Nike designers for this special limited edition run. They feature an electroluminescent outsole, space-age materials and a rechargeable internal battery good for 3,000 hours. Hello, McFly! While they are not recommended for sports use or your regular footwear, they are definitely recommended for blowing the minds of Back to the Future fans around the world. Need your own pair? Tune in to the Ebay auction, as bidding ends soon.
While this incredible collector’s shoe may be too “out of this world” for many non-time-travelers’ budgets, we applaud this unique cross-promotional approach to raising research funds for Parkinson’s disease, a progressive disorder of the nervous system that affects more than 5,700 PatientsLikeMe members. Here’s to a MAG-tastic auction and a future without Parkinson’s.