Joy Morel Joins PatientsLikeMe

Veteran of Leading Tech Brands to Direct B2B and B2C Marketing Strategy CAMBRIDGE, Mass., March 23, 2016—PatientsLikeMe today announced the appointment of Joy Morel as Senior Vice President, Marketing, Patient Engagement and Business Intelligence. A global marketing strategist with both business-to-business and business-to-consumer branding experience, Morel now leads the 25-person team that focuses on attracting and engaging new members and business partners to the patient network, and bringing greater value to the community. She reports to Michael Evers, who was recently promoted to Executive Vice President of Marketing, Technology and Operations. Morel’s marketing skills have been well honed at several leading business and consumer technology companies, including Verisign, TomTom/Tele Atlas and AOL. Before joining PatientsLikeMe she was Senior Director, Global Branding, Advertising and Creative Services for Verisign, responsible for the main marketing vehicles that attracted new customers to the domain name and Internet security provider. She also held senior marketing positions at BroadMap, LLC and TomTom/Tele Atlas, where she developed both direct-to-consumer and business-to-business go-to-market strategies. At AOL, Morel executed and managed major media campaigns. She started her career at ASTA as a marketing manager. Evers said Morel’s range of experience in technology-focused companies and track record of developing creative and …

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