Announcing the “Calling All Types” Campaign for Diabetes Awareness

In June, we told you about our new partnership with BBK Worldwide, a pioneer in healthcare communications. Now, we’re excited to report that our first outreach project together is kicking off.

Visit, a Place for People with Type 1 and Type 2 Diabetes to Share Their Stories

In preparation for American Diabetes Month in November, PatientsLikeMe and BBK Worldwide announced today the launch of a new online diabetes health movement entitled “Calling All Types.” This innovative social health initiative encourages people with type 1 and type 2 diabetes to share their real-world experiences and help raise awareness of the disease, which affects 25.8 million children and adults in the US (or 8.3% of the population).

Are you a diabetes patient? Share your thoughts and stories at Within seconds, social media outlets including Twitter, Facebook and YouTube will pick up and share your words across the Internet. The goal is to create instantaneous viral awareness that will inform the public, including policy makers and health professionals, about the real toll diabetes takes on individuals and families.  (Check out the video below to learn more.)

In addition to rallying supporters at, the campaign is focusing much of its initial awareness-raising efforts in Atlanta, Georgia, where diabetes prevalence exceeds the national average by a full percentage point. “We are incorporating a “take a community by storm’ approach,” says Bonnie A. Brescia, founding principal of BBK. For each of the first 10,000 visitors to post a comment at during November, the campaign will donate $1 to the Atlanta chapter of the American Diabetes Association.

So if you’ve got something to say about diabetes, the fastest-growing chronic disease in US history, don’t hold back. Spread the word today at Then, if you haven’t already, join the diabetes patients at PatientsLikeMe who are coming together to share experiences, find others like them and take control of their health.

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3 thoughts on “Announcing the “Calling All Types” Campaign for Diabetes Awareness”

  1. I am a Type One Diabetic who learned as a 22 year old that I have type One. I suspect I had spent many years before that sick because of diabetes. Although I think it is a great idea to get folks to share about their issues…it seems that the treatments of type 1 and type 2 are essentially different.

    My experience is over nearly 40 years of treatment…with only urine test on BG to portable BG blood based meters…from pork insulin to dna produced…from boiled glass syringes to an insulin pump and 24 hour Bg tracking.

    Yet, I’m convinced that your best bet of reducing the physical losses due to diabetes is to stay on top of BG levels (I test 14 or more times per day). I confess that I do that partly because I have no low BG symptoms and can have very low readings w/o knowing.

    I hope this becomes a place where type one and two diabetics can share and learn

  2. Much of my diabetes was unknown.After reading this article we learned a lot. Those who are suffering from diabetes, It’s a lot more beneficial for them. Another type of Helpful article I read was Doctor Home Blog.

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