Veteran of Leading Tech Brands to Direct B2B and B2C Marketing Strategy
CAMBRIDGE, Mass., March 23, 2016—PatientsLikeMe today announced the appointment of Joy Morel as Senior Vice President, Marketing, Patient Engagement and Business Intelligence. A global marketing strategist with both business-to-business and business-to-consumer branding experience, Morel now leads the 25-person team that focuses on attracting and engaging new members and business partners to the patient network, and bringing greater value to the community. She reports to Michael Evers, who was recently promoted to Executive Vice President of Marketing, Technology and Operations.
Morel’s marketing skills have been well honed at several leading business and consumer technology companies, including Verisign, TomTom/Tele Atlas and AOL. Before joining PatientsLikeMe she was Senior Director, Global Branding, Advertising and Creative Services for Verisign, responsible for the main marketing vehicles that attracted new customers to the domain name and Internet security provider. She also held senior marketing positions at BroadMap, LLC and TomTom/Tele Atlas, where she developed both direct-to-consumer and business-to-business go-to-market strategies. At AOL, Morel executed and managed major media campaigns. She started her career at ASTA as a marketing manager.
Evers said Morel’s range of experience in technology-focused companies and track record of developing creative and impactful marketing programs will be important guides as PatientsLikeMe grows. “Joy’s leadership will help ensure we expand our reach so we can ultimately help millions of people track their health, learn about living with disease and connect with others for information and support. We’re absolutely delighted that she has joined us.”
Morel said she was attracted to PatientsLikeMe because of its core mission and people. “It’s rare you find an opportunity to work on something that can actually change lives, with people who are aligned behind and energized by an important mission. I wanted to be a part of it all, and I’m looking forward to putting my head and my heart into it.”
Morel holds a bachelor’s degree in marketing, communications and psychology from Virginia Polytechnic Institute and State University.
PatientsLikeMe is a patient network that improves lives and a real-time research platform that advances medicine. Through the network, patients connect with others who have the same disease or condition and track and share their own experiences. In the process, they generate #dataforgood: data about the real-world nature of disease that help researchers, pharmaceutical companies, regulators, providers and nonprofits develop more effective products, services and care. With more than 400,000 members, PatientsLikeMe is a trusted source for real-world disease information and a clinically robust resource that has published more than 70 research studies. Visit us at www.patientslikeme.com or follow us via our blog, Twitter or Facebook.
Margot Carlson Delogne